Anomaly Brewing is an independent, small-batch brewery driven by a passionate in-house team of expert brewers. Specialising in crafting innovative and experimental beers inspired by traditional recipes, the brewery pushes the boundaries of flavour while honouring time-honoured brewing techniques.

Initially supplying local shops and pubs, Anomaly Brewing sought to broaden its reach by launching an online store, making its unique creations more accessible to a wider audience.

To reflect the brand’s identity, the website has been thoughtfully designed to showcase each product in a way that captures attention and highlights its distinct character. The clean, minimalist design not only enhances visual appeal but also ensures a seamless user experience. At the core of the UX strategy is a streamlined purchasing process, enabling customers to complete transactions with minimal steps. This intuitive approach reduces friction, minimises drop-off rates, and maximises conversions—allowing beer enthusiasts to explore and purchase with ease.